Hopkins states that "Democratizing processes were often the subject of Warhol's fey pronouncements. He noted approvingly that when Elizabeth II drank the Coca-Cola offered by President Eisenhower it tasted the same to her as to the man in the street. In a famous utterance he conflated the conformities of commodity culture with an alien political credo: 'I want everybody to think alike... Russia is doing it under governemtn...Everybody looks alike and thinks alike, and we're getting more and more that way'"
To what degree can we accept that this 'sameness' and 'democratizing processes' that Warhol advocates is beneficent? Moreover, can we see the dangers in what can arguably more aptly be called 'homogenization' (i.e. ignoring power dynamics that exist within a society)?
Monday, October 20, 2008
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